Beyond AI & Data: Why The Future of Marketing Belongs to Storytellers, Behavioral Scientists, and Community Builders
The Great Marketing Reset & other hyperbole For the last decade, marketing has been locked in an arms race—whoever had […]
Resilient Storytelling in a Digital-First World: MarketingProfs 2020 Takeaways
Overview of MarketingProfs B2B Forum 2020 On November 4–5, the MarketingProfs B2B Forum returned, embracing a fully virtual format due
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Google’s BERT Update: The End of Keyword-First Strategies?
For years, digital marketers have been chasing keywords. Whether it was sprinkling high-value terms into blogs or optimizing meta tags,
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Creativity Meets Data: Insights from Cannes Lions 2018
Overview of Cannes Lions 2018 Cannes Lions has long been the pinnacle of creativity in advertising and marketing, where brands,
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